new site, new app
PC Financial
President's Choice Financial, commonly shortened to PC Financial, is the financial service brand of the Canadian supermarket chain Loblaw Companies.
+ experience design
Our team was responsible for the end-to-end design process, starting from ideation and research, to wireframing and producing high-fidelity designs. Our primary objective was to assist PC Financial in conceptualizing a new and innovative look and feel for their consumer website and banking application.